Packaged Foods Exposed III (Kraft)

The Packaged Foods Exposed series takes a look at the largest food manufacturers in the world. What products fall under their banners; how has their influence shaped economic policy, society and culture; how have they affected the environments they operate in; and what relationships do they foster within the countries they are located?packagedindex

This series places corporations in a critical light, hoping to provide a more balanced image to the advertising and PR campaigns launched by some of the most influential food corporations on the planet.

In this third episode of the Packaged Foods Exposed series, we take a look at the second largest food manufacturer in the world, and the largest in North America – Kraft Foods.

The first half of the broadcast will look at the company’s previous ownership by tobacco giant Altria/Philip Morris, and fast track to today because since March 30, 2007, Kraft is now an independent company. Many eaters around the world are still unaware that between 1988 and 2007, support for Kraft products was support for the tobacco industry.

Within the second half of the show, Kraft’s marketing strategies will be placed under a critical light following our discovery of an advertisement that was rolling in lies. Other highly questionable Kraft marketing campaigns will also be explored.


Bryan Hirsch – OrganizerCorporate Accountability International (Boston, MA) – Formerly INFACT, Corporate Accountability International is a membership organization that protects people by waging campaigns that challenge irresponsible and dangerous corporate actions around the world. For 30 years, Corporate Accountability International and our members have scored major victories that protect people’s lives by forcing corporations like Nestle, General Electric and Philip Morris/Altria to stop abusive practices. Kraft Foods has long been boycotted by the organization, but since its recent spin off from Philip Morris, the boycott has now been dropped.

Audio Clips

Making a Killing (2001) – Corporate Accountability International / AndersonGold Films – A powerful organizing tool in the fight for social justice and tobacco control. This documentary exposes Philip Morris/Altria’s deadliest abuses. It reveals the burning truth about how the tobacco giant uses its political power, size and promotional expertise to spread tobacco addiction internationally, leaving in its wake a trail of death and destruction.


Musical Selection (name/title/album/label)
Theme/Soundclip – Adham Shaikh, Infusion, Fusion, Sonic Turtle (CDN)
Soundbite – Nick Ayoub, Saphir, Ready or Not, Do it Right Music (CDN)
Soundbite – Bombay Dub Orchestra, Mumtaz, Bombay Dub Orchestra, Six Degrees Records
Music – David French/Louis Simao, Reflexoes em 2 por 4, Faia, Independent (CDN)