A Dinner Date With the Olympics (2010 Version)

On February 23, 2006, Deconstructing Dinner aired a one-hour feature titled “A Dinner Date With the Olympics”. The episode was produced alongside the 2006 Winter Olympics in Turin. The show focused its attention on two of the Games major sponsors (Coca-Cola and McDonald’s). When we think of the Olympic Games, the athletes, the events, we think of human beings at the peak of performance, in optimal physical and psychological states. Sports do after all evoke images of health and well-being. So when two of the Games major sponsors are Coca-Cola and McDonald’s (perhaps the two most targeted food companies in the world for their unhealthy food and their environmental, social and animal welfare practices), it sparked that 2006 episode which deconstructed this seeming hypocrisy. On this 2010 Version of that original broadcast, we revisit with the episode and add some much-needed 2010 updates.


Jennifer Gibsonex sport dietitianSportMedBC (Vancouver, BC) – SportMedBC is a not-for-profit society, whose focal point is sport medicine and science within the provincial sport system. SportMedBC is committed to identifying, developing and promoting Best Practices in Sport Health, Sport Safety and Sport Training.

Warren Nightingaleex education content developerMedia Awareness Network(Ottawa, ON) – The Media Awareness Network is a Canadian non-profit organization that has been pioneering the development of media literacy programs since its incorporation in 1996. Members of the group have backgrounds in education, journalism, mass communications, and cultural policy. Working out of offices in Ottawa and Montreal, they promote media and Internet education by producing online programs and resources, working in partnership with Canadian and international organizations, and speaking to audiences across Canada and around the world.

Nicole ManuelNeskonlith Indian Band, Secwepemc Nation (Neskonlith, BC) – Nicole spoke to an audience in October 2006 at the Bridging Borders Toward Food Security Conference held in Vancouver, British Columbia. Nicole was at the forefront of the demonstrations that took place in 2001 on the land that is now Sun Peaks Resort north of Kamloops, British Columbia. The land was an important location upon which the Secwepemc Nation gathered and hunted their traditional foods.

Billie Pierre, Nlaka’Pamux Nation (Vancouver, BC) – Billie is a Nlaka’Pamux/Saulteaux woman who has been part of the Native Youth Movement and is a founding member of Redwire magazine and engaged in other Native struggles on Coast Salish Territories.

Musical Selection (name/title/album/label)
Theme/Soundclip – Adham Shaikh, Infusion, Fusion, Sonic Turtle (CDN)